In addition, by staying ahead of the situation, you are in a much better position to remain focused on resolving the matter so you can move onto more strategic tasks.Īdopt and deploy this 9-step proven plan to remain in control of your maintenance messaging, keep your employees and customers in the loop, and preserve the brand, image and reputation you have worked so hard and long to build.The issue between the copyright owners and MangaStream is that MangaStream provides its users with a scanned copy of the original Manga comics for free, which are published by the copyright owners. Given the choice, why not use a potentially negative situation as an opportunity to further showcase your company brand and ability to communicate with your employees and customers? How your IT team responds and reacts to planned or unplanned site maintenance can create a positive or negative perception of your entire organization. Since the question is no longer “if this will happen” but “when will this happen?”, your organization has an opportunity to proactively develop a game plan and process by deploying an “under maintenance page” that reflects the branding and end-user responsiveness you have worked so hard to build and maintain. The impact on your company’s brand and market perception, end-user satisfaction, additional workload on your customer service team as well as a potential revenue loss could be devastating. In today’s ever-increasing reliance and complexity of technology, security concerns, DDoS attacks and desire to provide users with the latest and greatest, encountering a website down for maintenance is unfortunately occurring with an alarming frequency. In many situations, there is a whole team working in the background (sometime around the clock) to promptly restore your Site and critical applications. This is especially true with regards to a Site Under Maintenance. In many situations, users have little understanding or appreciation of the work required by your IT team to keep a Site running smoothly, correctly and without glitches. Often the level of effort required to ensure things run smoothly goes unnoticed by those on the outside of your organization.
In our fast paced and hyper-competitive business environment, pulling through unharmed from a difficult situation requires a lot of effort, communication and teamwork. A site under maintenance can be stressful for employees and customers.
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